For about 1 billion people worldwide, having a cup of coffee is the first thing every morning, in order to start their new day. Of the 1 billion people, the proportion of Chinese people increased year by year. A survey shows that 70 % Chinese people drink coffee nowadays, 30 % of them have been used to drink coffee everyday. However, since young we adapt us into "tea culture", and always feel a little estranged from bitter and strong western-style coffee.
　　Most western companies supply complimentary coffee for their staff and customers, some exquisite company will place several sets of high-quality coffee equipment, such as delicate Italian coffee pot, exquisite British bone china coffee cups etc., which reflect a corporate culture.
　　Providing complimentary coffee to staff is actually a kind of humanistic care from business owners, showing a kind of affinity. However, "There is no free lunch in the world", there is a saying in the West, the better the welfare of the company, the more strict management, the greater the workload of staff. In the intense work pressure, drinking a cup of coffee, stretching languid waist in the company's rest area, these are no doubt a relief and enjoyment, which the bosses familiar with how to mobilize the enthusiasm of staff have already thought of. Free coffee is "spending a little money to do big " to develop staff’s maximum physical and mental potential for the company and boss to create more benefit, while help to the feelings of both parties contacted, also improve the staff’s concept of teamwork to achieve mutual cooperation. As a result, coffee becomes a symbol of corporate culture and the highlights of relax in office.
　　Referring to Starbucks most people will think of that mermaid wearing a crown, telling you a miracle from the United States with smile. All over the world, Starbucks is a symbol of fashion culture, it has recently been named the world's top ten most popular women's fashion brands, if Starbucks is a fashion bag people like, then Hawaii Kona Coffee is a branded bag that people pursue- as LV, COACH, CHANEL.
　　Referring toHawaii, people first think of shaking palm trees and a broad flat beaches, and endless blue sky and water. Hawaii's unique beauty, also gives locally produced coffee a unique appeal.
　　It is said that coffee was first planted in 1813 in Hawaii; a Spaniard first planted coffee in Manoa Valley, Oahu, and today, this place has become the main campus of Hawaii University. In 1825, a British agricultural scientist named John Wilkinson transplanted some coffee from Brazil to Oahu Chieftain Birch’s coffee plantations. 3 years later, an American missionary named Samuel Reverend Ruggles, took Chieftain Birch’s coffee tree branches to Kona, this is the first Arabica coffee tree descendants grown in the Ethiopian highlands, until today, Kona coffee still carried continues its noble and ancient descent.
　　Premium Kona coffee grows in the west Kona region of Hawaii Island, Kona coffee’s good quality profits from the appropriate location and climate. Coffee tree grows in the volcanic slopes, the location ensures required altitude of coffee’s growth; dark volcanic soil provides the necessary minerals for coffee; climatic conditions are suitable, the morning sunlight gently through the water-filled gas of the air, in the afternoon, the mountain will become more humid and foggy, white clouds flowing in the air is a natural coffee tree’s umbrellas, and it will become clear and cool at night. Suitable natural conditions make the average yield of coffee very high, up to 2240 kg per hectare, while in Latin America, coffee production is only 600 to 900 kg per hectare. In fact it is so superior natural conditions that make Hawaii's Kona coffee beans have almost perfect appearance, known as the world's best coffee beans.
　　Hawaii Kona coffee fruit is unusually full, bright and shiny, strong aromatic taste and flavored with cinnamon spice, also with balanced acidity. Kona coffee has a mixed smell with the fragrance of wine, fruit and spices, as charming and after tasting as the colorful volcano island.
　　Hawaii coffee is the only top product in the 50 states of United States, so United States is naturally its largest market. In all of the coffee producers, the management of coffee industry in Hawaii is the strictest, labor costs are the highest paid, and it’s with the best level of investment.
　　Kona coffee uses washing method and the natural drying method. Hawaii clean and sweet mountain spring water provides ideal conditions for washing method; this method gives Kona coffee beans bright clean appearance and pure fresh taste. Washed coffee beans are just put on a huge plate naturally dried by the sun.
　　The real Kona coffee is indeed the world treasure, not easy to find. The best Kona coffee is divided into three classes: Extra Fancy, Fancy and Number One. These three classes coffee are produced in plantations and under natural conditions. Now less than 5% of the most self-styled "Kona" coffee in the market is true Hawaiian Kona coffee.
　　Eating is a necessary means of survival; you can pay attention to delicious food in good conditions, when in bad conditions you also need to feed yourself, so for food, a person is not always critical. Coffee is a little bit different, they are not living level, the pleasures of life, which is critical, to put quality before quantity. An inappropriate metaphor: food is like wife, of course, it’s glad to meet a good woman, but if it is not a satisfying wife, the only thing you can do is to be inclusive. An accomplished marriage is not critical and can not be picky. The coffee is like lover, is the icing on the cake of the life, it should put quality before quantity. A good marriage is difficult in life, and a good lover is almost impossible.
　　If you can sit in a scenic place or an elegant place to spend an afternoon, the best is talking with a friend cordial. So, in such a good time, Kona coffee planted in southwest coast of Hawaii, on the slopes of the Maonaluoa volcano, can be worthy to your heart of enjoying life.